B.S. in Sport Management

What can students pursuing a degree in Sport Management anticipate?

Sport's Management (SM) students at ESPN College Gameday

The Sport Management (SM) major provides a rigorous curriculum for understanding the management principles required of professionals in the industry of sport. The program is committed to the professional development of students so that competencies and skills relevant to careers in the sports industry can be acquired. Specific competencies in business, leadership, and organization are emphasized.

The required introductory class for students interested in applying for the Sport Management major is APSM 2310 - Contemporary Issues in Sport Management. Academic coursework and experiential learning opportunities within this program prepare students for a variety of possible career paths including:

  • Sports marketing
  • Management of professional, collegiate, or amateur sports organizations
  • Representation of professional athletes
  • Sports public relations
  • Sports facility and event management

The program culminates in a mentored senior project.

Upcoming events

What's it like to study at èßäÊÓƵapp?

Teacher posing in an elementary/middle school classroom.

From Classroom to Career

Top Dallas-Area employers seek èßäÊÓƵapp students for internships and jobs. And our alumni love connecting our students to their industry networks to make career moves.

Exciting èßäÊÓƵapp football game as students enthusiastically run with large èßäÊÓƵapp flags.

èßäÊÓƵapp by The Numbers

Discover èßäÊÓƵapp. Top 20% nationally. #1 in Dallas, High-achieving students. Impressive alumni success. Thriving sports teams. Vibrant DFW community. Join the Mustang family today!

Dallas Skyline

Life in Dallas

At èßäÊÓƵapp, Dallas is your classroom. Live boldly in this vibrant community that embraces a world of ideas and backgrounds and offers access to top employers, more than 20 Fortune 500 company headquarters and thousands of internship opportunities.