Marketing and Communications

èßäÊÓƵapp Marketing & Communications is a full-service department within èßäÊÓƵapp Development and External Affairs that supports DEA and University priorities by working towards three goals:

  1. Increase national recognition of èßäÊÓƵapp as a comprehensive research university;
  2. Increase the number of alumni and North Texans who perceive èßäÊÓƵapp as a smart investment for making a positive impact in Dallas;
  3. Increase the number of tier-one prospective students in Texas who rank èßäÊÓƵapp as their top choice.

Marketing & Communications

Marketing & Communications is led by an assistant vice president and organized in six functional teams: creative marketing, planning, media and community engagement, university communications, digital marketing and social media teams. These teams collaborate closely in developing marketing strategies and materials to strengthen recognition by alumni, donors, prospective students, parents, current students and the broader community that èßäÊÓƵapp truly shapes world changers. For general inquiries please contact us at marketing@smu.edu or give us a call at 214-768-7650.

Regina Moldovan
Assistant Vice President for Marketing and Communications
214-768-7660

Creative Marketing

The Creative Marketing team handles all the writing, design, photography, videography, and production of print and digital marketing materials that grow, engage and inspire people to get involved with èßäÊÓƵapp. This team shares stories about the impact of students, faculty, staff, alumni and donors on their communities and professions – and promotes opportunities for people to deepen their engagement with èßäÊÓƵapp.

Emily Hughes-Armour
Executive Director
214-768-7673

Planning

The Planning team is devoted to project management, planning, analytics and insights that oversee all projects. This team serves as a conduit for communication between Marketing and Communication and other DEA teams, schools and units, manages analytics, assures compliance with èßäÊÓƵapp brand standards and processes and creates the advertising plan.

Neil Robinson
Executive Director
214-768-7677

Media & Community Relations

The Media & Community Relations team focuses on outbound media relations and third-party endorsements gained by news placements. This team promotes èßäÊÓƵapp nationally and locally as a comprehensive research university, and expands èßäÊÓƵapp's community presence through participation in area events and programs and by inviting the community to increase its involvement in èßäÊÓƵapp projects and programs.

Kim Cobb
Executive Director
214-768-7654

Digital Marketing

The Digital Marketing team strengthens online engagement through web, email, social media and new technologies with èßäÊÓƵapp alumni, prospective students, current students, faculty and staff. This team consults with, advises, coordinates and helps train digital marketers across the University's schools and units on best practices and presenting a cohesive and unified approach.

Bohao Zhao
Executive Director
214-768-1209

Strategic Communications

The Strategic Communications team manages crises, internal and executive communications, which includes advising èßäÊÓƵapp during emergency and challenging situations and supporting administrative leaders on strategic internal communications.

Anthony de Bruyn
Director
214-768-6087